Founder and Partner

Ayaka Yamada

Executive Performance Coach & Behavioral Strategist

Executive Performance Coach & Behavioral Strategist with 12+ years of experience driving peak performance and organizational excellence across the APAC region. I specialize in the intersection of human behavior, mental resilience, and high-stakes performance, rooted in a B.Sc. in Anthropology (UCL), an ICF-PCC professional coaching certification (750+ hours), and a recent Specialist Certificate in Sports Performance Coaching.

As a competitive tennis player, I possess a first-hand understanding of the "inner game"—the mental and emotional fortitude required to perform under pressure. I offer a unique blend of performance-driven leadership development and systemic change management, having successfully designed and scaled global programs that deliver measurable outcomes in high-growth technology and industrial transformation.

This rare combination of corporate strategic mastery, athletic experience, and specialized sports coaching credentials allows me to bridge the gap between mental challenges and peak performance. I am uniquely positioned to partner with elite sports performance programs that require cultural intelligence, group dynamics expertise, and a data-backed approach to unlocking human potential. I am dedicated to empowering athletes and teams to master their mindset, navigate high-pressure environments, and achieve sustainable, top-tier results.

Certifications

  • Sports Mental Game Coaching Professional Certification (Accredited by Peak Performance Sports, LLC)
  • Leadership Circle Profile, Collective Leadership Assessment Certification
  • Certified Professional Co-Active Coach (CPCC), International Coaching Federation Professional Certified Coach (PCC)
  • Completion of core program of Organisation and Relationship Systems Coaching
  • Certified professional coach for kids (Accredited by Actindi Inc.)

Partner

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